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Seduce Your Customers: An Entrepreneur's Guide to Marketing, by Kerry Szymanski
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Believe it or not, marketing is a lot like dating. In this witty and accessible book, aspiring entrepreneurs will find an innovative new model for marketing success… one that parallels the stages of romantic relationships. Fashioned around “The Dating Lifecycle Curve,” Seduce Your Customers will show you how to develop highly successful marketing strategies. Learn how to attract new customers during the “Love at First Sight” phase; how to avoid an “Affair” or a “One-Night Stand”; and how to live happily ever after in a blissful “Marriage” with your most loyal customers. Seduce Your Customers provides you with tools to: • Identify and attract your target customer • Increase sales by boosting retention rates • Implement effective loyalty programs • Study your competition to prevent the dreaded “affair” • Analyze your own business to avoid customers “divorcing” your brand • Manage your overall marketing efforts more efficiently
- Sales Rank: #890031 in Books
- Published on: 2014-03-11
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .46" w x 5.50" l, .52 pounds
- Binding: Paperback
- 200 pages
About the Author
Kerry Szymanski has over twenty years of industry experience and is a sought-after speaker on marketing, social media, strategic planning and entrepreneurship. She is the president of Kerry Communications, a professional marketing firm, and an award-winning professor of Fashion Merchandising at the Art Institute of Fort Lauderdale. She holds an MBA from the University of Oregon and a BA from Syracuse University. She lives in Fort Lauderdale, Florida.
Most helpful customer reviews
1 of 1 people found the following review helpful.
The Best Business Perspective Ever!
By retha wright
This book is beyond phenomenal and I would highly recommend it to anyone who either has a business already or is thinking of starting up a new business. I am currently the owner of an women's online retail store and I'm glad to say that this book has revolutionized my outlook on creating customer loyalty and has forever changed the way I choose to conduct business moving forward.
1 of 1 people found the following review helpful.
Great Read
By Steven L.
I really enjoyed reading this book. It was informative and an easy read. The way the author compared business relationships with clients to "dating" is a very clever and it made me realize - wow this is so true. Nice tips to help me I'm developing my business in this very competitive working environment. And the cover of the book is quite seductive!
0 of 0 people found the following review helpful.
This book was on-point!!!
By Elyse Lombardi
I was unsure about it at first, since there are hundreds of marketing books on Amazon to choose from, but what made me buy "Seduce Your Customer" was the fact that its directed towards entrepreneurs who are just starting out and don't have tons of money, or time, to spend on marketing. The techniques mentioned in this book are not only understandable but easy to execute. Plus, as a single person, the dating equation made it one of the more fun and entertaining books to read, unlike other boring marketing books out there, so a def plus.
Lastly, this book made me FEEL CONFIDENT in my decision to move forward with developing and marketing my company, a feeling that doesn't always come so easy in business. Well worth the money. BUY IT! I hope this review helps others out there. Good Luck!
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